Inside Out

Schermafdruk 2016-01-19 15.49.23

Our exterior is an important part of our identity. But if the mass decides what we look like, are we still in charge of our own identity? We’re trying to break free from the sheepculture by differentiating ourselves. We incorporate our identity in our life, our products and our surroundings. We see this trend moving two ways people expressing this in more extreme versus more subtle ways. # Independence # Differentiation # Self-expression

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