In your head.
When we first hear a song on the radio, we all get it pictured in our head. When we look at the videoclip of the song, this picture can change. A video clip is in fact a way of storytelling, so it can change the story we imagined in our head. But now Coldplay comes with a music video in which we can make our own story! The video gives us the opportunity to create our own storyline by way of an interactive, animated tool. How amazing is that?!
Share a coke!
We all have experienced it: a new year, school and new people. The first time you speek to an other new student, it is always a bit an awkward moment for both. Some people can not handle this moment, and trie to avoid it by playing with their phone. That is why Coca-Cola and Leo Burnett came up with an unique way to help students shake the first-year jitters: The friendly twist!
“Do the Friendly Twist!”
I was on the train reading the METRO, when I came across an article about the sustainable young top 100. It was also written about four young people who started a pop-up restaurant because of all the food wastage. Annually a third of the food consumption is wasted worldwide – 1.3 tonnes per year.
“More than a third of the food production get lost in the chain.”
We humans are afflicted with a deep-rooted fascination for disasters that transcend our understanding. Pompeii, Auschwitz, Treblinka – it has become eerily quiet in all those places. But in the 21st century we may be the most under the spell of places where nuclear disasters have occurred. The city we are most impressed by is probably Chernobyl.
We have all experienced it: you have to go to the store to buy a shirt, but in large indoor shopping centra you get completely lost. All these different courses, trails and departments ensure total distraction. Now there is a solution: Apple released the iBeacon on the market.