Most of the stuff we want to know about a product is not on the package. We only will know those things if we recommend (or avoid) a product by trying it by ourselves. But how can we solve this problem? Scott Kennedy (CEO OpenLabel) makes the case for solving world problems through mobile commerce transparency. OpenLabel is introducing radical transparency by building the world its biggest information platform for products.
Maybe you know the situation: you are going to the beach, wearing your favorite swimsuit on your summer proof body and having a pair of sunglasses in your hair. But then you became tired, you want to take a nap but when you do, you have to take one in front of all unknown people. Would you do it?